From an outdated corporate identity to a contemporary hotel brand

Hotel Envía Almería Spa & Golf undertook a brand renewal aimed at updating its positioning, improving the clarity of its value proposition and building a more contemporary and competitive identity within the hospitality sector.

The previous name and visual system needed to communicate the hotel experience more directly. Replacing “Wellness” with “Spa” was a strategic decision that made the offer easier to understand and more immediately connected to the guest experience.

The rebranding simplified the verbal architecture, improved hierarchy and helped concentrate the main territories of the hotel experience: accommodation, wellbeing, golf and destination.

The new identity created a clearer, more memorable and commercially effective brand, capable of expressing the hotel’s positioning with greater precision across digital and physical touchpoints.