An irreverent street food brand with its own attitude

From YATÚ STUDIO, the creation of LOKO Street Food was approached as the development of a brand with a strong identity within Ibiza’s gastronomic scene: informal, irreverent and full of energy.

The strategic foundation was to build a brand that did not simply “serve food”, but communicated attitude, atmosphere and a specific way of experiencing hospitality: freer, more urban, more social and more fun.

The name LOKO was key to that construction. Short, powerful, popular and easy to remember, it immediately anticipates an experience without stiffness or protocol.

YATÚ STUDIO developed the verbal and visual positioning, logo, graphic language and brand applications, creating a bold identity designed to connect with an audience looking for flavor, music, cocktails and good energy in Ibiza.